are, the first COSTABOARDS, made by myself and they worked - Just not
as good as I was imagening them to be. I changed the shape, over and
Yepp, it really isn´t easy.
I had to try everything, so that it would turn out the way I
had dreamt of. It took me approx. 2 years, cause I had to work at the
same time, but then I finally had the shape I wanted! AWESOME!
It was an accident. Cutting of edges that I actually didn´t
wanted to cut in the first place. I had a product, was building a shitty
website and uploaded the whole thing. NOTHING happened. ;)
I set up a Facebook page - and the very first 150 people that liked it,
where all my dear friends.. well, again nothing happened. I learned
that having a product and doing the marketing for the exact same product
are two different things. I started doing marketing. Marketing was
actually the exact same process then building the board - I had no idea
how to do it.
I asked some of my friends and realized that they
would be able to give me advise but that wasn´t enough. I started
reading books about marketing and sales and the thing that really
bothered me was that I really didn´t wanted to “sell“ something, I
wanted people to have fun with my board - just as much as I have and
yeh.. sell it.
I decided to take the board with me when I went on surf- and
snowboardtrips. There were quite a lot of people enjoying the “ride“ on
my board - they actually have been so enthusiastic that they wouldn´t
get off again - so I gave it to them.. as a present.
boards I made at the beginning where given away for free. It was fun to
make people happy, but it wasn´t the best stragety to make money, cause I
didn´t make any money.
And then something magical happened: The first client bought my board! I
was so excited and coulcn´t believe it! What a feeling! Someone is
ordering my board and wants to pay money!
No matter what you try, have a goal in mind and do it with passion and fun and never give up!
If things don´t work out, change your method not your dream or goals!